Red bee Media Builds Hybrid Media Cloud Environment With Cisco and 7FiveFive

Simplifying Content Production, Playout, Media Processing and Distribution

Red Bee Media has been working with Cisco and 7FiveFive to create a sophisticated media centric hybrid cloud environment, designed to streamline media production, playout, media processing and distribution services for global broadcast customers. As one of the world’s leading managed services provider, Red Bee is creating a next generation media environment with cutting edge-technology including the Cisco Unified Computing System™ (UCS) and cloud software.

The Media landscape has changed forever and this cloud platform, with best of breed software coupled with our own micro services will allow us to significantly change the way managed services are offered in the market.

says David Travis, Chief Product & Technology Officer, Red Bee Media.

It allows for commercial and technical flexibility while addressing the cost challenges all our customers are facing. Our work together with 7fivefive and Cisco is a showcase of innovation with the creation of a hybrid cloud architecture that is truly unique in the media industry.

Cisco UCS ® provides a unique network architecture with cloud-like behaviour on-premise with an end-to-end hardware stack with superior performance and security to manage today’s network demands, and into the future. 7FiveFive is the consulting and integration partner leading project implementation. With this new hybrid cloud media solution Red Bee can offer enhanced speed and performance across its portfolio of solutions including:

  • Access services
  • Channel origination
  • Content origination, production and post production
  • Content enrichment and distribution
  • Media management
  • OTT Streaming


Dave Ward, senior vice president, CTO of Engineering and chief architect, Cisco, says:

Red Bee is marking a milestone in the industry’s quest to transition to IP and virtualised media data centres for simpler, faster networking. Our work together with 7fivefive created a cloud-powered network with the flexibility and security Red Bee needs to scale quickly and adapt to the demands of the media and entertainment landscape.

Red Bee Media will be showcasing its new cloud-ready platform at IBC in Amsterdam with its ‘Leaders in Live’ demonstration featuring Live football utilizing pure software defined services all in IP. You can see the demo at 11.00 Friday, 16.00 Saturday and 13.00 Sunday on the Red Bee Media Booth (14.D26)

More information

For more information please contact:

Jesper Wendel, Head of Communications, Red Bee Media
+33(0)786 63 19 21

About Red Bee Media

Red Bee Media is a leading global media services company with a staff of more than 2500 media service and broadcast experts. With the head office in London, UK, Red Bee Media provides services from 11 main hubs around the world. Every day, millions of people on all continents watch television programs prepared, managed and broadcast by Red Bee Media staff. Every year, the business delivers 4 million hours of programming in more than 60+ languages for over 500 TV channels. Red Bee Media’s OTT services include live transcoding of 233 channels for broadcasters and 119 standalone channels provided to 1.7 million subscribers. The company’s content discovery portfolio spans more than 10 million movies and program titles, covering over 25 languages, and includes an image database with over 90 percent of all programming available across traditional TV, VOD and SVOD. Red Bee Media also provides over 200,000 hours of captioning each year – more than 70,000 hours of which is live. Red Bee Media is an equal opportunity employer, with a clear focus on embracing diversity and creating an inclusive workplace throughout the entire organisation.

About Cisco

Cisco (Nasdaq: CSCO) is the worldwide technology leader that has been making the Internet work since 1984. Our people, products and partners help society securely connect and seize tomorrow’s digital opportunity today. Discover more at and follow us on Twitter at @Cisco.

About 7fivefive

7FiveFive combines a high level of technical, business and industry knowledge to deliver complete service-led systems integration for the broadcast industry. It helps content creators and service providers navigate the increasingly complex broadcast landscape to deliver video in the most efficient way possible. With no two workflows the same, 7FiveFive’s highly focused and committed approach ensures quick and efficient infrastructure solutions tailored to individual business needs. 7FiveFive helps the clients to
transition into next generation technologies and workflows.


Media Contact:

Helen Weedon

Radical Moves PR

Tel: +44 1570 434632

Mob: +44 7733 231922